Logo and Variation Design, Business Card Design, Colour Palette
SILLY MOON HISTORY
Kellie, a local business owner in the beautiful and rural British Columbian community of Mission, has embarked on a new and creative journey by crafting her very own line of quilting products. Her story began with the support of her mother in law and husband repeating the words of affirmation, “Do what you love,and the rest will fall into place.” As any creative will know, having a solid support system is necessary for any entrepreneur looking to take a big leap.
Quilting was a natural transition for Kellie, growing up with her mother being an avid cross-stitcher. Looking for a hobby to take her away for a few moments each day from running a business with her husband, raising two kids (and two dogs!), Kellie was inspired upon walking into a dear friends home and seeing an incredible quilt hanging on her wall. After a run to the fabric store, she was hooked!
After becoming an avid quilter, she found a big gap in the industry. Particularly in the lack of locally made rulers and other accessories. Having the equipment from their other business on hand, Kellie and her husband tried their hand at manufacturing their very own rulers.
When Kellie’s two girls were just toddlers, they were curious as ever, always keeping her on her toes with their inquisitive nature. On many occasions they questioned why the moon appeared on certain occasions in daylight. After many attempts to explain why, the girls simply laughed off any reasoning and called it a silly moon. Many years later, it is still a common reference in the family and holds dear memories. When Kellie began this new business venture she decided to pay homage those who support her most and thus began Silly Moon Quilting Co.
The design is, of course, a silly moon in all its crescent beauty. The negative space in the moon creates a traditional quilt pattern, which can be called the “Star of Virginia.” It’s reference to the constellation was fitting to say the least. The colour palette was chosen through its representation of night and day (turquoise and dark grey). It can be used both as blue on grey (regular moon) or grey on blue (Silly Moon). The blue and grey are among Kellie’s favourite colour combinations as well as a complimenting purple for supporting materials. The main type was chosen for its playful and joyful nature, while a clean yet youthful san serif works as a perfect secondary font.
You can find Silly Moon Quilting Company online at: