Logo and Variation Design, Business Card Design, Colour Palette
SILLY MOON HISTORY
Kellie, a local business owner in the beautiful and rural British Columbian community of Mission, has embarked on a new and creative journey by crafting her very own line of quilting products. Her story began with the support of her mother in law and husband repeating the words of affirmation, “Do what you love,and the rest will fall into place.” As any creative will know, having a solid support system is necessary for any entrepreneur looking to take a big leap.
Quilting was a natural transition for Kellie, growing up with her mother being an avid cross-stitcher. Looking for a hobby to take her away for a few moments each day from running a business with her husband, raising two kids (and two dogs!), Kellie was inspired upon walking into a dear friends home and seeing an incredible quilt hanging on her wall. After a run to the fabric store, she was hooked!
After becoming an avid quilter, she found a big gap in the industry. Particularly in the lack of locally made rulers and other accessories. Having the equipment from their other business on hand, Kellie and her husband tried their hand at manufacturing their very own rulers.
When Kellie’s two girls were just toddlers, they were curious as ever, always keeping her on her toes with their inquisitive nature. On many occasions they questioned why the moon appeared on certain occasions in daylight. After many attempts to explain why, the girls simply laughed off any reasoning and called it a silly moon. Many years later, it is still a common reference in the family and holds dear memories. When Kellie began this new business venture she decided to pay homage those who support her most and thus began Silly Moon Quilting Co.
The design is, of course, a silly moon in all its crescent beauty. The negative space in the moon creates a traditional quilt pattern, which can be called the “Star of Virginia.” It’s reference to the constellation was fitting to say the least. The colour palette was chosen through its representation of night and day (turquoise and dark grey). It can be used both as blue on grey (regular moon) or grey on blue (Silly Moon). The blue and grey are among Kellie’s favourite colour combinations as well as a complimenting purple for supporting materials. The main type was chosen for its playful and joyful nature, while a clean yet youthful san serif works as a perfect secondary font.
You can find Silly Moon Quilting Company online at:
Who said the Hero of the story is always a Prince or Princess? A Knight in shining armour? On Your Adventures My Darling is a book of courage, a tale about overcoming fears through imagination, colour, wonder, rhyme, and actions. Come on a journey, meet some exciting characters along the way and sing a rhyme or two. You are the hero of your adventures, my darling!
This visuals in this book needed to be just as magical as the story itself, so it really was a dream project for any illustrator! The main character was modelled after the authors daughter physically, but otherwise the sky really was the limit with creativity. While staying in the classic cartoonish style of many children’s books, I decided to add elements of stylized realism to create real-life scenes for the children to really get lost in. The detailing within each page is extensive and there are even some little clues hidden to foreshadow the adventures ahead. Each scene in the story was given an almost monochromatic colour theme, so each time you flip a page the reader is hit with a punch of vibrant colour, which can be recognized when the protagonist returns to a familiar setting.
The typography is bright, playful and educational for the reader. The highlighted words are either pointing out an important character, feeling, object or a challenging word which puts emphasis on the importance of discovering its meaning.
Niki Nelson was born in Sydney, Australia. With a passion for writing lyrics and short stories, coupled with a love for books, she has written a children’s picture book that will evoke courage.
We have all experienced fear at some stage in our lives. Niki has been from a young age an anxiety sufferer and with an overactive imagination, feared the worst.
As a young child, the fear was confusing. Niki believed she was the only one who felt these extreme emotions and sensations. It wasn’t until Niki was an adult, that she realized the label of ‘worrier’ no longer served her, so instead, she changed it into an affirmation:“I am a Warrior”.
When her daughter Mila was around nine months old, she would hyperventilate for no reason. Niki would hold her daughter, as tears would run down her face. “Please, not my baby”. Niki was so petrified that her darling daughter had somehow inherited her panic attacks and fear for life. This was when her creative project came to mind.
On Your Adventures My Darling was created with love and honesty. Niki has the vision to educate children (including her own) to realize that fear is a normal emotion experienced in everyday life. If we teach children from a young age that fear is a part of the adventure of life and that it can be overcome with courage and love, you really can achieve anything.
“If fear is acknowledged, it will have no power.”
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Corporate Communications, Photography, Visual Communication, Editorial Design, Social Impact
My concept was to redesign the 2015-2016 UN Women Annual Report to showcase real women, unedited, through my photography so that readers would have a face to connect the data to. I feel that black and white photography can have an intimate effect on a portrait and highlight the unique details of a person. The paint strokes bring back the vibrancy of women, and allow a flowing theme of movement– particularly forward movement. The layout plays with type, photography and illustration while keeping communication and data at the forefront.
This is a proposed project with information pulled from UN Women.
Brand Identity, App Design, Visual Communication, Packaging, Illustration, Environmental Campaign
The client is the World Wide Fund for Nature. WWF is starting a campaign called Calm the Palm which aims to educate people about climate change in a way that will create a personal connection.
The process and challenge was to create an accessible way for people to make a positive impact everyday without asking them to commit to any financially dependent causes. The audience will be educated on the effects of the palm oil industry and then asked to spend their money on only what they already need, except to reevaluate which items they choose based on whether or not it contains palm oil or unsustainable palm oil. Climate change is impacting our environment and population everyday and there are ways to make a positive impact with each purchase you are already making. Cutting out palm oil/unsustainable palm oil is good for the rainforest, the environment and for your family, now and for years to come. This campaign is an unpretentious way to push an important message while offering real time solutions that aren’t a burden to the user. The outcome includes a compelling poster series that features eye-catching illustrations and intriguing facts while promoting the campaign. An app that has a scanner for product barcodes gives users the ability to efficiently discover whether the item they are about to purchase contains palm oil, unsustainable palm oil or does not contain palm oil. A coconut oil series provides a commercial way to show the audience that products they love can be good for the environment and there are a vast amount of alternatives at their fingertips. Lastly, an animated video is used as a social call to action to inspire people to consider both WWF and Calm the Palm as a burden-free aid in finding a path to a more sustainable lifestyle that will make a positive change for the environment and their own family.
This is a proposed student project with information
borrowed from WWF.
Illustration, Poster Design, Invitation Design, Communications
Kody and Becca met at a pig roast and 4x4 outing with mutual friends, the beginnings of a true country love story. Though they thought they were meeting for the first time, they soon connected the dots of their family’s history. Becca’s father had been buying hay for his horse farm from Kody’s father for 20 years passed. Becca and Kody had met many times before as children, and now years later, the fates brought them together once more.
Kody and Becca’s wedding takes us straight back to the very beginning, taking place on a beautiful local farm. The theme surrounding around the country goodness of oversized sunflowers, greenery and quaint white daises. Their day was to be filled with light up until the wee hours of the night with twinkling lights and mason jars of flickering candlelight. The design and illustration both displays the lovely choice of flowers, colour palette and rustic inspired typography from a time long passed. The heavy nature theme pays homage to their love of the outdoors. The leafy foliage and winding vines are symbolic of their history and families intertwining their futures together so naturally and effortlessly. The design materials included save-the-dates, invitations to the bridal shower and wedding, a welcome poster, a technology-free-ceremony poster, a seating chart poster and table numbers.
Brand Identity, Concept Development, Social Media, Illustration, Visual Communications
The client is the Vancouver International Mountain Film Festival.
How does one tell the story of the vastly diverse mountain adventurers which are a part of VIMFF? The concept had to encapsulate unthinkable journeys into one flowing visual. The logo is the basis of the whole identity, with each visual element representing a different part of many peoples adventures. Each element can stand alone, as certain individuals will resonate deeply with only one meaning, but when pieced together they create a mosaic of stories that every mountaineer can appreciate. Mountain culture has evolved drastically over the years. Once, one would climb out of necessity to their lifestyle, but now if you are to successfully partake in mountain sport you have to wear so many different hats. You cannot only be a mountaineer, but you must be a journalist, a videographer/photographer. Someone who is dedicated to mountain sport now must also identify as a creative and an artist to be able to relay their epic journey to the rest of the world. As we say in the age of social media, “did you even really have lunch if you didn’t put it on the gram?”
The physical representation of where the sporting takes place. Also symbolic of a great journey, when reaching the top of a “mountain” you have reached your goal.
The hands are cupping the world itself, representing that we must be artists and creators to pay respect to the beauty around us. Our hands are often our greatest tool, particularly as sportspersons and creatives.
What lies beneath– we may take our fair share of falls but will you sink or swim? You don’t create waves in this industry without grit, perseverance and at least a few failures.
THE SUN AND MOON:
It wouldn’t do justice to the sheer dedication of these athletes without representing the days and nights that have been committed to their craft. They endure through the darkest and coldest hours and push through the hottest most unforgiving conditions for the glory of reaching the top.
The logo can be simplified down to a smaller crest or just the custom type wordmark. Social media and journalism, written and visual, from VIMFF members is vital the to organizations following year round. The t-shirts and name tags were produced for their annual convention.
This is a proposed student project with information pulled from the VIMFF.
Poster Series, Illustration, Social Responsibility, Print Design
The client is International Women’s Day.
The target audience includes young girls and boys between the ages of 10-16. The target is young people who are typically influenced by pop culture and the kind of visuals and messages provided to them on a daily basis via social media.
I illustrated influential women who can be looked at as positive role models for young people, particularly girls, that they may not come across on popular social media platforms. The poster series was created with the intent that girls would replace their perceived ideals of pop icons with these women who depict strength, diversity, courage, intelligence and perseverance. The style I chose to illustrate in was geometric and colourful. This style was meaningful to me in showing that every little piece may seem so small, but when put together, the whole is a great and powerful thing. It also shows that who was once broken can still have hope and that the greatest inspirations of our time often came from humble beginnings, tragedy and rejection. These failures only made them stronger. The outcome includes a series of 6 posters with portraits of influential women, their name, a quote and a short biography to be both educational, inspiring and beautiful.
This is a proposed student project with information pulled from
International Women’s Day.
Research gathered from:
THE RAT FAIRIES HISTORY
This story started when Stephanie was about 5 years old. Her Mom (Pam Carnation) was so tired of brushing her hair! She hated having her long hair brushed...but Stephanie most certainly was NOT willing to get it cut, either!
Pam was a dental assistant by day, but had such a crafty/artist side as well. Stephanie remembers how meticulous Pam kept her "special" barbie that she used when she played with her, the one Stephanie dreamed of owning one day! She also made several cute Christmas ornaments, and was amazing at colouring! She also drew the most beautiful horses.
o, one day, after the millionth time of brushing Stephanie's hair with much protest, maybe as a therapeutic release of frustration, made this book! At first it was for fun...but then she decided she would try and get it published, just for fun.
Stephanie remembers her carefully making a bunch of copies and mailing off what must have been 10-15 packages to different children's publishing companies. Most she never heard back from, others just replied with a 1-2 line reply by mail (email wasn't a thing yet!) that basically said "no thanks". At that point, she let it go. The original pages were put in protective covering and put in a cabinet.
am passed away in May of 2004, just shy of her 60th birthday. She was born with a heart defect and scoliosis, and was told by Dr's that living as long as she had had been a miracle. Stephanie misses her every day! Her own daughter was 3 when Pam passed away, but her son and new husband never got a chance to meet her.
s her things were gone through after her passing, Stephanie made sure to find her book. It had always held special meaning for them both, and she was determined to find a way to share her work with others!
WHERE TO FIND THE RAT FAIRIES
Website: link: https://ratfairiesbook.wixsite.com/ratfairies
Post Cards, Visual Communications, Illustration,
The challenge was to appeal to an adventurer that still has an appreciation for print and the intimacy of a hand written note. The concept was inspired by finding words of many languages that are uncommon, untranslatable and seemingly lost and to illustrate them in a way that was universally understood. The outcome is a series of 7 postcards with words and explained definitions for 7 different countries. The loose illustrative style is a nod to the hand-written quirkiness of postcards themselves as well of the whirlwind feeling of jotting down your adventures in only a few lines. The beauty of this project is meaningful to me in the power of art and how it surpasses language barriers in it’s universal tongue.
This is a student project with proposed information.
Research gathered from:
This diagram explains the Nitrogen Cycle.
Illustration and design by Natalie Alves
Brand Identity, Concept Development, Visual Communication, Marketing, Ad Design
The concept truly took form when the owner, Randi Karson, explained how her 4 foundation Arabians were the inspiration behind her starting her own business. The Arabian breed is one with rich history in it’s foundation herds and I knew her story would resonate with others who were passionate about this equestrian breed. The logo is based off of the 4 horses that inspired her path so I incorporated elements of 4 to pay homage to them. The outcome is a brand story that stays true to the history of HHA and the quality that is produced there. The colour palette is also indicative of the Arabians that are the basis of her breeding program. She chose these special horses because of their fiery charisma, represented with orange, as well as their gentle and loyal nature, represented with blue. The crest was created as a great way to display their logo over photos, which are very important to advertising their breeding stock, because of its readability, simplicity and it’s negative space. The icon of the horses head is modelled after recognizable Arabian traits. Though this detail may be overlooked by someone without specific insights into the breed, it will be appreciated by Arabian horse owners and draw them into High Horse Arabian LLC’s brand.
The design challenge was to re-design packaging for a popular company that needed a fresh look and an opportunity for shelf presence. I chose McKenzie Seed Company and re-designed their carrot seed packaging. The premium, local feel was created with illustration, texture and typography.
Equine advertisements and announcements for print and digital media.
All designs by Natalie Alves
Some photography by Natalie Alves
I had the opportunity to create illustrations of an inflamed vein and a pulmonary embolism for Fraser Valley Health's "Peripheral Intravenous Initiation Self-Learning Module."
Module Written by Patty Hignell RN, BSN, MN, ENC(C)
Vascular Access Clinical Practice Committee
7th Edition August 2016