Brand Identity, App Design, Visual Communication, Packaging, Illustration, Environmental Campaign
The client is the World Wide Fund for Nature. WWF is starting a campaign called Calm the Palm which aims to educate people about climate change in a way that will create a personal connection.
The process and challenge was to create an accessible way for people to make a positive impact everyday without asking them to commit to any financially dependent causes. The audience will be educated on the effects of the palm oil industry and then asked to spend their money on only what they already need, except to reevaluate which items they choose based on whether or not it contains palm oil or unsustainable palm oil. Climate change is impacting our environment and population everyday and there are ways to make a positive impact with each purchase you are already making. Cutting out palm oil/unsustainable palm oil is good for the rainforest, the environment and for your family, now and for years to come. This campaign is an unpretentious way to push an important message while offering real time solutions that aren’t a burden to the user. The outcome includes a compelling poster series that features eye-catching illustrations and intriguing facts while promoting the campaign. An app that has a scanner for product barcodes gives users the ability to efficiently discover whether the item they are about to purchase contains palm oil, unsustainable palm oil or does not contain palm oil. A coconut oil series provides a commercial way to show the audience that products they love can be good for the environment and there are a vast amount of alternatives at their fingertips. Lastly, an animated video is used as a social call to action to inspire people to consider both WWF and Calm the Palm as a burden-free aid in finding a path to a more sustainable lifestyle that will make a positive change for the environment and their own family.
This is a proposed student project with information
borrowed from WWF.